Big Blue Robot

Founded in 2003 by Don Sorensen, an online reputation management expert with 25 years of marketing experience, Big Blue Robot prides itself as being one of the very few ORM companies that shares results – that is, before-and-after Google rankings – with their clients.

With nine years of experience in the reputation management field, Big Blue Robot also sets itself apart with the following advantages: It works only with a select group of clients, so it can provide truly personalized service; it has a real track record of success; and it specializes in specific areas of ORM – corporate reputation management and executive reputation management.

Mr. Sorensen has published articles, tweets, and interviews on the latest online reputation strategies, including using YouTube as a reputation management tool; Affiliate Marketing as an ORM strategy; focusing on the core audience for effective ORM; the impact of mobile on online reputation; using back-link analysis to optimize ORM efforts; and the importance of reputation management for executives.

After helping enhance the brand reputation of companies (such as Sony, Microsoft, Hallmark, Dreamworks, Bank of America) in his previous career, Mr. Sorensen hopes to do the same for any company or executive for who online reputation is key to bottom line success.

Among the many clients who have benefited from Big Blue Robot’s expertise are: StoresOnline, Fibernet, Cymphonix,, USANA Health Sciences, APX Alarm,, and more.

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